June 24, 2019
“I love my job.” It’s something everyone wishes they could say, yet many truthfully cannot.
What does it take to get someone there? Great compensation certainly helps, but money can’t (entirely) buy that love.
A Deloitte survey of 1,000 American workers and 300 executives found that of those who felt their company had a distinct work culture, 84% said they were happy at work and 86% felt valued by their company. A positive work culture fuels a happy, productive staff and vice versa.
Job candidates today want to work in places with a great culture and have the means to find them. There is no shortage of websites that provide a platform for employees to share insights on what it’s really like behind closed doors. If the staff is miserable, word will get out.
A positive work culture is essential to attracting and retaining the best talent, and ultimately maintaining a viable business. Here are a handful of actions your company can take to build a thriving office culture:
Each year, Indeed.com analyzes all of its job reviews for Fortune 500 companies and tabulates a ranking of the best places to work. It’s no coincidence that the top 10 consists of many of the same companies every time.
When you skim the summaries of places like Facebook, Apple, Google, Disney, and Nike, you’ll find a common thread–all have a top-down commitment to being the absolute best in their space. Their work cultures revolve around innovation and excellence, and employees who enjoy being innovative and excellent.
This should be the goal of any business, large or small. If you run a local carpet installation business, you want a staff that aims to be the best in your field. The crew should take pride in being told what a difference they’ve made; you can encourage them to take before/after shots of every job to remind them of their impact. They should also care if they get called back to a job site to fix a section that turned out shabby.
INTO ACTION: If your company doesn’t have a mission statement, take the time to write one that articulates a positive vision for your work. Keep it simple and make sure everyone understands what’s expected of them.